Shea Brand Displays

New York, NY 2018

Working with Shea Brand—a Brooklyn-based organic skincare company—I designed and fabricated display towers and accessories for their booths at NY Now and the Indie Beauty Expo. The towers are comprised of a blackened steel base with a custom-cast concrete top.

I developed a fiber-reinforced concrete blend to ensure strength while allowing for control of color and texture. Natural and tinted concrete mixes were blended to create a refined yet visually textured backdrop for Shea Brand’s vibrant products and packaging. A trio of bent steel risers, acrylic stands and concrete blocks were fabricated to complement the towers as tabletop displays for smaller items above


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